AI agents & workflows
Research assistants, content agents, internal copilots, RAG experiences, approval workflows, and human-in-the-loop systems.
AI AGENTSAI WORKFLOWSMOBILE + WEB APPSLIFE SCIENCESENTERPRISE UXGENAI CONTENT
AI AGENTSAI WORKFLOWSMOBILE + WEB APPSLIFE SCIENCESENTERPRISE UXGENAI CONTENT
Selected portfolio
Case studies
Each case follows the work from context and challenge through contribution, outcome, methods, and original project evidence.
For founders and businesses
From idea to launch — one connected workflow.
Engagements range from focused design sprints and AI prototypes to complete turnkey products and content systems.
Mobile & web applications
Product strategy, UX/UI, prototype, iOS and Android experiences, responsive web applications, subscriptions, and launch support.
Commerce integrations
Shopify or WooCommerce apps/plugins, seller tools, catalog workflows, and integrations that bring AI creation directly into a shop.
AI content production
Product images, short-form promo videos, creative variations, and reusable content pipelines for TikTok, Instagram, ads, and stores.
Turnkey deliveryDiscovery → Strategy → UX Design → Prototype → Stakeholder Validation → Design System → Engineering Handoff → Launch
Ideas and perspectives
Articles
Thinking about how design practice must evolve as AI products become more autonomous, adaptive, and agentic.
[ Medium · Agentic design ]
Engineering Has Agentic Engineering. Design Needs Agentic Design.
A perspective on the new methods, responsibilities, and systems thinking designers need for agentic AI products.
About
Design leadership grounded in systems thinking.
I’m Elena Dalboni da Rocha, a product and experience designer with 15+ years of experience and a passion for AI innovation. I turn new business ideas into useful products, optimize workflows with AI, and design data-rich experiences that reveal insights and create meaningful value. My current focus includes agentic product development: shaping autonomous and human-in-the-loop systems that remain understandable, trustworthy, and useful.
15+years in UX
AI + LScore specialization
0→1concept to delivery
USA · Open to relocation / remote
Lead / Staff / Principal design roles
AI product and development partnerships
View Elena’s CV ↗
AI Product StrategyAgentic AIAgentic Product DevelopmentGenerative AILife SciencesUser ResearchService DesignMobile UXDesign SystemsTeam Leadership
Roles · Partnerships · Client Work
Strategy, users, design, and delivery — connected.
Available for design leadership, product partnerships, and selected work across agentic AI, data-rich products, and life sciences.